Case Study
Dr. Akshay Shetty – Orthopedic & Sports Injury Specialist
A Leading Orthopedic & Sports Injury Clinic
Business Opportunity
Dr. Akshay Shetty – Orthopedic & Sports Injury Specialist
Dr. Akshay Shetty is a specialized Orthopedic and Sports Injury expert based in HSR Layout, known for treating conditions such as ACL injuries, knee pain, and joint-related disorders. While the clinic delivered high-quality medical care and patient outcomes, its digital presence did not fully reflect its expertise or credibility. Limited online visibility, low patient awareness, and inconsistent communication made it challenging to attract and educate high-intent patients.
The clinic required a strong, structured digital ecosystem to build trust, improve discoverability, and drive consistent appointment inquiries while establishing a recognizable personal brand in the local community.
The Challenge
Dr. Akshay needed a stronger digital presence, better patient education, and increased trust online. We created a structured content system with patient awareness reels, mythbusting videos, sports injury guidance, and a dedicated orthopedic podcast. GMB was optimized with accurate listings and updates, while Meta ads targeted high-intent cases like ACL injuries, knee pain, and joint replacements.
Our Solution
Skillmate designed and executed a comprehensive digital marketing strategy tailored to the clinic’s growth objectives. A structured content framework was developed featuring educational reels, myth-busting videos, sports injury guidance, and expert-led insights to simplify complex medical topics and build patient confidence.
Google My Business was optimized with accurate listings, regular updates, and service-focused content to improve local search rankings and map visibility. Social media channels were strategically managed to maintain consistent engagement and strengthen brand recall. Additionally, targeted Meta advertising campaigns focused on high-intent audiences searching for ACL treatments, knee pain relief, and joint replacement consultations, ensuring quality leads and measurable appointment growth.
This integrated approach created a scalable, performance-driven digital foundation across all channels.
At a Glance
CLIENT
Dr. Akshay Shetty – Orthopedic & Sports Injury Specialist
INDUSTRY
Healthcare
BUSINESS NEED
Dr. Akshay required a stronger digital presence to increase local visibility, educate patients about orthopedic conditions, and build trust online. The goal was to attract high-intent cases, improve appointment inquiries, and establish a credible personal brand within the HSR Layout community.
RESULTS
✔ Local visibility and appointment inquiries increased by 64%
✔ Engagement across reels, tips, and podcast content improved by 60%
✔ Personal brand trust strengthened by 52% in HSR Layout
✔ Patient awareness and consultation quality improved by 45%
✔ Consistent lead flow through digital channels increased by 58%
Results
✔ Local visibility and appointment inquiries increased by 64%
✔ Engagement across reels, tips, and podcast content improved by 60%
✔ Personal brand trust strengthened by 52% in HSR Layout
✔ Patient awareness and consultation quality improved by 45%
✔ Consistent lead flow through digital channels increased by 58%
Benefits
• Improved local visibility and stronger search presence
• Increased appointment inquiries from high-intent patients
• Higher engagement through educational and trust-building content
• Strong personal brand authority in HSR Layout
• Better-informed patients leading to more effective consultations
• A unified digital ecosystem enabling sustainable long-term growth