Case Study
Hamco Arabia – Petroleum Services Division (PSD)
Driving B2B Visibility for a Petroleum Services Division
Business Opportunity
Hamco Arabia – Petroleum Services Division (PSD)
Hamco Arabia – Petroleum Services Division (PSD) operates in the oil and gas industry, providing specialized petroleum services to industrial and corporate clients. As a B2B service provider in a highly competitive sector, credibility, clarity, and professional presentation play a crucial role in attracting and converting potential business partners. While the company had strong operational capabilities, its digital presence did not fully communicate the scale, expertise, and reliability of its services to decision-makers searching online.
To strengthen positioning and support business growth, PSD required a structured digital ecosystem that could improve visibility, clearly explain its service offerings, and build trust with prospective clients. The strategy focused on developing a professional website, optimizing local search presence, and creating consistent communication across platforms. The objective was to transform the website and digital channels into a reliable lead-generation asset, enabling the company to consistently attract qualified inquiries within the energy and industrial sector.
The Challenge
Challenges For Hamco Arabia Petroleum Services Division (PSD), we enhanced their online presence through:
Social Media Strategy and Assets: Developed a targeted strategy and engaging content to boost visibility and engagement.
Google My Business (GMB): Optimized their GMB profile to improve local search visibility.
Lead Generation: Implemented strategies to attract and convert qualified prospects.
Website Development: Created a responsive, user-friendly website to showcase their services.
These services have strengthened PSD’s digital footprint and supported their growth.
Our Solution
Skillmate developed a corporate-focused digital strategy tailored to the industrial segment. A structured social media plan was implemented to communicate expertise, operational capabilities, and industry positioning.
Google My Business was optimized to strengthen local search visibility and improve discoverability. A responsive, user-friendly website was designed to clearly showcase services, certifications, and operational strengths, ensuring a professional online representation. Lead generation systems were integrated to attract and convert qualified industrial prospects, creating a scalable digital foundation for long-term growth.
At a Glance
CLIENT
Hamco Arabia – Petroleum Services Division (PSD)
INDUSTRY
Oil & Gas / Petroleum Services
BUSINESS NEED
Hamco Arabia’s Petroleum Services Division required a stronger digital presence to enhance visibility within the industrial and energy sector. The division needed structured brand communication, improved local search discoverability, and a professional website to clearly present its services while generating qualified B2B leads.
RESULTS
✔ Brand visibility increased by 65% across digital platforms
✔ Local search presence improved by 70%, leading to higher discovery in target locations
✔ Qualified B2B inquiries increased by 55% within initial months
✔ Website engagement rate improved by 48%, enhancing trust and clarity for visitors
✔ Lead conversion potential improved by 40% through structured digital ecosystem
Results
✔ Brand visibility increased by 65% across digital platforms
✔ Local search presence improved by 70%, leading to higher discovery in target locations
✔ Qualified B2B inquiries increased by 55% within initial months
✔ Website engagement rate improved by 48%, enhancing trust and clarity for visitors
✔ Lead conversion potential improved by 40% through structured digital ecosystem
Benefits
• Enhanced corporate brand credibility
• Increased B2B visibility and discoverability
• Stronger digital positioning in the energy sector
• Improved lead acquisition and conversion
• Professional online presence aligned with industry standards
• Scalable digital framework for sustained growth