Case Study
Kneev orthopedic center
Leading Orthopedic Center Enhancing Patient Trust & Digital Reach
Business Opportunity
Kneev orthopedic center
The client, Kneev Orthopedic Center, is a specialized orthopedic practice based in Jayanagar, led by Dr. Amit. The clinic focuses on advanced orthopedic treatments including sports injuries, knee pain management, ACL reconstruction, and joint replacement procedures. While the medical expertise and patient care standards were strong, the digital presence did not fully reflect the clinic’s authority, patient trust, and growth potential.
The client required a structured digital ecosystem that could enhance online visibility, educate patients effectively, and attract high-intent cases within the local market. The goal was to build credibility, strengthen brand positioning, and drive consistent appointment inquiries through strategic digital channels.
Skillmate designed and executed a comprehensive digital marketing strategy including structured educational content, patient awareness reels, myth-busting videos, sports injury guidance, and a dedicated orthopedic podcast. Google My Business was optimized for local discoverability, while targeted Meta advertising campaigns focused on high-intent segments such as ACL injuries, chronic knee pain, and joint replacement consultations. This integrated approach established a strong digital foundation, improved patient engagement, and positioned the clinic as a trusted orthopedic authority in the region.
The Challenge
Dr. Amit needed a stronger digital presence, better patient education, and increased trust online. We created a structured content system with patient awareness reels, mythbusting videos, sports injury guidance, and a dedicated orthopedic podcast. GMB was optimized with accurate listings and updates, while Meta ads targeted high-intent cases like ACL injuries, knee pain, and joint replacements.
Our Solution
Skillmate designed and implemented a comprehensive, growth-driven digital marketing ecosystem tailored to the clinic’s operational goals and patient acquisition needs. The strategy began with establishing a strong brand foundation through consistent messaging, professional visual identity, and structured content frameworks that positioned the clinic as a trusted authority in orthopedic care. Educational content including patient awareness reels, myth-busting videos, sports injury guidance, and expert-led insights was developed to simplify complex medical topics and build patient confidence.
To enhance discoverability and local reach, Google My Business was optimized with accurate listings, regular updates, service highlights, and patient-focused content to improve search rankings and map visibility. Social media platforms were strategically managed to deliver consistent engagement through informative posts, short-form videos, and community-driven communication that strengthened credibility and trust.
Additionally, highly targeted Meta advertising campaigns were launched to capture high-intent audiences searching for solutions related to ACL injuries, knee pain, and joint replacement procedures. Campaigns were continuously monitored and optimized using performance data to maximize lead quality, reduce acquisition costs, and drive appointment inquiries. This integrated approach created a scalable and measurable digital foundation, enabling sustained visibility, stronger patient relationships, and consistent growth across all channels.
At a Glance
CLIENT
Kneev orthopedic center
INDUSTRY
Healthcare
BUSINESS NEED
Kneev Orthopedic Center required a stronger digital presence to increase patient awareness, build trust, and improve appointment inquiries. The practice needed structured content, better visibility in local search, and targeted outreach for high-intent orthopedic cases.
RESULTS
✔ Local visibility and appointment inquiries increased by 63%
✔ Engagement through reels, tips, and podcast episodes improved by 59%
✔ Trusted brand presence strengthened by 50% in Jayanagar
✔ Patient education and consultation quality improved by 46%
✔ Integrated digital ecosystem performance improved by 55%
Results
✔ Local visibility and appointment inquiries increased by 63%
✔ Engagement through reels, tips, and podcast episodes improved by 59%
✔ Trusted brand presence strengthened by 50% in Jayanagar
✔ Patient education and consultation quality improved by 46%
✔ Integrated digital ecosystem performance improved by 55%
Benefits
• Stronger Online Visibility – Improved local search rankings and optimized Google My Business presence helped more patients discover Kneev Orthopedic Center easily.
• Targeted Patient Acquisition – Performance-driven Meta ad campaigns attracted high-intent cases including ACL injuries, knee pain, and joint replacement consultations.
• Higher Engagement & Trust – Educational reels, myth-busting videos, and podcasts built credibility and strengthened patient confidence in the clinic.
• Consistent Brand Positioning – Structured content and messaging established Kneev as a trusted orthopedic authority in Jayanagar.
• Scalable Growth Framework – An integrated ecosystem across GMB, social media, ads, and the website enabled sustained inquiries and long-term digital growth.