Case Study
Organic Kerala Store
Scaling Revenue Through Performance-Driven Digital Advertising
Business Opportunity
Organic Kerala Store
Organic Kerala Store is an e-commerce brand offering high-quality organic products to health-conscious consumers. Despite strong product offerings, the brand required a performance-focused digital strategy to scale online revenue and compete effectively in a growing organic marketplace.
The objective was clear — increase sales, improve return on ad spend, and create a scalable paid marketing system that could consistently drive measurable growth.
The Challenge
For Organic Kerala Store, we implemented:
Performance Marketing: Utilized targeted digital advertising strategies to enhance online visibility and drive traffic to the store’s website.
This approach led to a substantial revenue increase from 3.5L to 12.7L, showcasing the effectiveness of our marketing strategies in significantly boosting sales and overall business performance.
Our Solution
Skillmate designed and executed a performance marketing framework centered on audience targeting, creative optimization, and conversion tracking. Detailed customer segmentation ensured ads reached high-intent buyers, while data-driven campaign adjustments maximized efficiency and return.
Meta advertising campaigns were optimized continuously to improve click-through rates, reduce acquisition costs, and enhance conversion performance. This focused approach resulted in a significant revenue increase from ₹3.5L to ₹12.7L, demonstrating the direct impact of structured performance marketing.
At a Glance
CLIENT
Organic Kerala Store
INDUSTRY
Organic & E-commerce Retail
BUSINESS NEED
Organic Kerala Store aimed to increase online sales and strengthen its digital revenue channels. While the brand had quality organic products, it required a structured performance marketing strategy to scale traffic, improve conversions, and generate measurable revenue growth.
RESULTS
✔ Revenue increased by 262% (from ₹3.5L to ₹12.7L)
✔ Qualified website traffic increased by 68%
✔ Ad conversion rate improved by 54%
✔ Online sales momentum increased by 60%
✔ ROI-driven growth efficiency improved by 47%
Results
✔ Revenue increased by 262% (from ₹3.5L to ₹12.7L)
✔ Qualified website traffic increased by 68%
✔ Ad conversion rate improved by 54%
✔ Online sales momentum increased by 60%
✔ ROI-driven growth efficiency improved by 47%
Benefits
• Significant revenue growth and improved ROI
• Higher-quality traffic and increased conversions
• Data-driven optimization for sustained scalability
• Stronger brand visibility in the organic market
• Performance-focused system supporting long-term growth