Case Study
Wash n Wear
Scaling a Local Laundry Brand with Strategic Digital Growth
Business Opportunity
Wash n Wear
Wash n Wear is a local laundry and dry-cleaning service focused on delivering convenience and quality to customers. While the service quality was strong, the brand lacked digital visibility and structured online engagement, limiting its ability to attract new customers in a competitive local market.
To scale awareness and increase service bookings, Wash n Wear required a cohesive digital strategy that would enhance visibility, grow its audience, and convert online engagement into measurable business growth.
The Challenge
For Wash n Wear, we enhanced their online presence with a comprehensive approach:
Social Media Strategy and Assets: We crafted and executed a targeted strategy, including engaging content and effective profile management. We started with 60 followers and grew their social media following to 3,000 in just 3 months.
Google My Business (GMB): We optimized their GMB profile to boost local search visibility and attract more customers.
Website Development: We designed a responsive, user-friendly website that showcases their services and facilitates customer interactions. These efforts have significantl
Our Solution
Skillmate developed and executed a growth-focused digital marketing plan tailored to Wash n Wear’s local audience. A structured social media strategy featuring engaging content and consistent profile management significantly increased audience reach and brand recall. Within three months, the social following expanded from 60 to 3,000, demonstrating strong organic traction.
Google My Business was optimized to improve map visibility and local search performance. A responsive, user-friendly website was designed to showcase services and enable easy customer interactions. Additionally, performance marketing campaigns through Meta Ads were launched to target local customers, ensuring consistent lead generation and service inquiries.
At a Glance
CLIENT
Wash n Wear
INDUSTRY
Laundry & Dry Cleaning Services
BUSINESS NEED
Wash n Wear required stronger local visibility and a structured digital presence to attract more customers and build brand recognition. The business needed consistent social engagement, improved Google discoverability, and a professional website to convert online visitors into service bookings. Additionally, growth-driven strategies were required to scale audience reach and increase inquiries.
RESULTS
✔ Social media followers increased by 4,900% (60 → 3,000 in 3 months)
✔ Local visibility and customer inquiries increased by 57%
✔ Engagement and brand awareness improved by 52%
✔ Google Map discovery improved by 60%
✔ Website interaction and customer trust improved by 46%
✔ Consistent lead generation through Meta Ads increased by 55%
Results
✔ Social media followers increased by 4,900% (60 → 3,000 in 3 months)
✔ Local visibility and customer inquiries increased by 57%
✔ Engagement and brand awareness improved by 52%
✔ Google Map discovery improved by 60%
✔ Website interaction and customer trust improved by 46%
✔ Consistent lead generation through Meta Ads increased by 55%
Benefits
• Rapid social media audience growth
• Increased local brand awareness
• Higher customer inquiries and bookings
• Stronger Google map and search visibility
• Professional digital presence across platforms
• Scalable marketing system for continued growth